Although I'm one of the 900 million or so people in the world with a Facebook account, I'm not a very active member. I can't remember ever posting anything and am very lax about following the messages of my friends. I also don't care about their financials (unless my retirement fund has done something really stupid like buying their newly issued stock).
However, there was something in a recent story about their earnings report that caught my eye.
Simply put, Facebook has saturated most of the worldâ€™s major markets. Now it needs to be able to show it can squeeze more revenue and higher earnings out of each user…
That simple statement says everything I need to know about my status and that of all those other Facebook members: we are not their customers.
Advertisers are their customers; and the time and attention of all those millions of users is the product being packaged and sold to those customers.
Prepare to be squeezed.