Later, in a post on his own site, Doug expanded on his point that he has many different options, each with their own purpose and weaknesses.
Yet these “21st Century” tools have their limitations. Twitter assumes your message needs no more nuance or detail than what 140 characters can convey – and that your entire staff will “follow” you. The Facebook fan page is fine if your school doesn’t block Facebook, you really don’t want any feedback, and that your entire staff will “friend” you. Blogs, podcasts, or infographics are great communication tools provided they are supplemented by and additional communication method that allows readers to know they have been updated. I rather doubt all my staff regularly have or check RSS feed readers.
I don’t disagree with any of this, or the idea that “Just because it’s old, doesn’t mean it doesn’t work.”.
However, the fact that the boss and the rest of our district leadership seem to automatically fall back on static, one-way communications tools is somewhat disingenuous. As I noted in my post, these are the same people who tell the community how students need to learn “21st century skills”. They need to practice their preaching.
On the other side of things, I’m also frustrated by many of my colleagues in the department and elsewhere who, as Doug noted don’t use RSS or other aggregation tools. Many people I speak to don’t even have a basic understanding of the concept.
This is not new technology. Blogs, audio and video sharing, social sharing, along with RSS have become the basic building blocks of modern communications and I think an understanding of them should be considered part of basic adult literacy. Certainly they are alternatives to be considered, along with email and pdf, when discussing how to better connect with a community.
BTW, I did suggest to the boss that he write a blog instead of a weekly newsletter and he agreed to consider the idea. I call that progress.