Edtech Fool’s Gold

Showing up at a gold rush with a shovel and a pan doesn’t make you a genius. – Dave Pell

Dave, who curates the daily and essential NextDraft, was commenting on a story about the debate over whether the tech industry is in another bubble. But his observation could also apply to edtech.

I don’t know whether there is a bubble yet, but lots of companies are showing up to the edtech gold rush with apps, software, “solutions” for your Common Core problems, and a variety of tools repurposed from other businesses to be “innovative” and “entrepreneurial”.

In many cases, the “gold” they are seeking is data. Either they want to collect enough student information to make their products more valuable than the next one, or they are selling products that are supposed to help schools and districts magically find the nuggets in their own data. Very often, both.

Whatever the motive for arriving at the school door with a shovel and pan, very few of these edtech products are concerned about actual learning and kids. Scan through the huge collection of vendors from the ISTE boatshow1 floor and Edsurge’s summit and it becomes obvious that most of this crap is edtech fool’s gold. And we are the fools for buying it.

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