Interesting ad in Fast Company, a business magazine that focuses on design and innovation. Featuring a cute little kid proudly holding up his A+ math paper, the copy tells us that “It’s easier to learn on paper” and thatÂ “Reading on paper is 10-30% faster than reading online, plus reviewing notes and highlighting is significantly more effective.”
Of course the company behind the ad sells paper, and we can only assume, would like the reader to buy more.
A website behind the ad campaign cites nine different papers and studies to support the overall contention that reading online and with digital readers is not good for “today’s students”. I don’t suppose the fact that two of them are more than ten years old and six others predate the release of the first iPad makes any difference.
However, what strikes me about the ad are the assumptions the copywriters seem to have about what education is and should be.
Learning math is correctly performing 36 calculations by hand. College is largely about reading standard printed textbooks and highlighting the text. Research papers are forever.
Teaching is all about transmitting information.
Paper has been around for almost two millennia and it has proven itself an effective and enduring method of transmitting information.Â In fact, learning from books continues to be one of the building blocks of a child’s future.
Let’s face it, that view of education is largely the same one held by most people in this country.