The Cracker Jack of EdTech

Some of us older timers remember Cracker Jack, a snack mixture made of caramel-covered popcorn and peanuts with origins at the end of the 19th century.


Of course, the most distinctive element of the product wasn’t the edible part but the “toy surprise” buried in every box. Although, thinking back, the biggest surprise was probably why any of us cared about those trinkets in the first place.

Anyway, the edtech professional development community has its own variation on Cracker Jack: the event known variously as a “demo slam”, an “app smackdown”, or some similar title.

In these sessions, popular at EdCamps and smaller conferences, participants line up to present a two or three minute demonstration of a favorite piece of software or web service. Sometimes they try to connect the app to teaching and/or learning. But in that brief space of time, the focus is most often on the “wow factor” of the tool.

At larger conferences lacking a formal “smackdown” contest, the program is often littered with sessions completely devoted to this concept. With titles like “60 Apps in 60 Seconds” or “29 New Web Sites You Need to Check Out”, and “Tech Share Live!”.

Like Cracker Jack, these collections are a sweet mixture of cool tech stuff. With virtually no nutrition. And, if you’re lucky, a trivial prize buried inside.

Ok, I know there’s nothing wrong with indulging in a sweet treat every so often. I’ve had my share of Cracker Jack (although I much prefer Screaming Yellow Zonkers in that crap food category) and other items of questionable nutritional value.

And there’s nothing wrong with most of those demo slam, “cool tools” sessions. Occasionally it’s fun to have people rapid fire demonstrate a whole bunch of apps and maybe discover something new. I’ve even been known to participate in a smackdown or two.

However, the problem comes when we overindulge in snack food. Or in a constant search for the new, the next alternative, the techno “cool”. Looking for the toy surprise buried somewhere in the app store.

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