The Messages We Send

This past weekend I attended and presented at a conference, hosted in a high school. Entering through the front door of the school, this large banner was one of the first things anyone would see.

Image 20170312 143033

I certainly understand why a school staff would be happy, even proud, about receiving their state accreditation, especially if they had failed multiple times in the past.1 And this is not intended to be a slam on them.

However, is that the message they want to communicate to the school community? Is that really the most important characteristic of this school? A distinction for which the school administration felt compelled to purchase a large banner and display it in a prominent place for all to see?

I wonder what would have been on that banner if it was created by the staff instead. More importantly, what would it say if you asked students to design a banner communicating the most important attribute of the school?

Navigating the largely administrative, and somewhat political, processes behind the accreditation process is very important to school and district administrators.

I doubt many other members of the community understands that process, or would ever list it as one of the top aspects of a successful school.

One thought on “The Messages We Send

  • March 14, 2017 at 12:21 pm
    Permalink

    I agree. It’s strange to tout something that’s expected. If I went into a hamburger joint that had a banner that said, “Our Restaurant Has Passed It’s Health Inspection!” I would be seriously worried to eat there again.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *