Three readings worth your time this week.

It’s a long read, but this story at Huffington Post offers a great look at how the National Football League works hard to hook kids on their product (“tobacco-style” may be slightly hyperbolic), including the development of a fantasy league for 6 year olds. The League’s TV ratings have taken a big drop this season so the company has a lot riding on growing the audience. (about 32 minutes)

Patton Oswalt is a very talented, funny performer. But a year ago, his wife died suddenly at the age of 46, leaving him to raise their 7-year old daughter. In this honest, touching post he talks about his Year of Magical Parenting. (about 4 minutes)

IBM’s Watson made a big splash a few years ago playing Jeopardy. But if you switch to Monopoly, that big brain wouldn’t even know where to start. We hear a lot about artificial intelligence but an opinion writer at Wired says the current systems are more artificial than intelligent. And it’s likely to stay that way for a while. (about 3 minutes)

Two audio tracks for your commute.

Is college worth it? NPR addresses that question by following a group of students from suburban Washington, DC who graduated high school in 2011 or 2012 to discuss their experiences and the choices they made. It’s an interesting program but the pre-roll sponsor is Columbia University, which makes me wonder a little about the objectivity of the reporting.  (49:52)

Most people in the US don’t understand copyright, and especially their rights under the concept of fair use. In the first segment of a new podcast on the topic, Kirby Ferguson, who coined the phrase “everything is a remix”, introduces the idea that even Star Wars is a mixture of story elements going back centuries. A little geeky but still an interesting start. (8:50)

One video to watch when you have time

I am big advocate for using maps to help people visualize a variety of topics, and not just geography. This video from Vox is a great explanation of why all world maps are wrong and where the Mercator Projection, the format used by Google and most other mapping systems, came from. This is a good one to show your middle or high school students. (5:59)