Still more evidence that polls and surveys don’t necessarily reveal the truth – and that the people surveyed are often clueless about the subject. In the case of this new survey about innovation in business, the clueless are "senior business executives". Among other things they named The Big Monopoly most often as "one of today’s most innovative companies". Of course innovation to the BM means buying, copying and/or stealing every major product in their catalog over the years going back to the late, unlamented DOS. The second most mentioned was Dell where innovation means taking the same components as a dozen other PC manufacturers, putting them together in the same boxes and then marketing them better than anyone else (sorry, but selling on the web was innovation five years ago).

To understand their choices you need to look at how these executives defined "innovation".

Rebellion is out, relating is in. Twenty-six (26%) percent of companies define innovation as “a solution” that identifies and addresses the unmet needs of consumers. Very few associated innovation with a more likely term such as “discovery” or “revolution.”

By that definition Mini-Oreos are innovative.

And where did Apple fall in mentions of innovation? They were third. Apple, of course, is where the BM, Dell and many other tech companies have copied their "innovations" from over the years. Frankly, I wouldn’t have it any other way. Being a Mac user I like having new stuff – like an OS that works without crashing and is reasonably secure – before that other 90% of the computer-using world. As the underdog of the tech industry, Apple must scramble to come up with ideas and products that are unique, providing alternatives to the common ways of doing things. That to me says "innovation" more than they way these business leaders defined it.