When it comes to getting news, my iPad has plenty of options.

Right now I have apps from USA Today, Huffington Post, BBC, NPR, ABC, the New York Times, Bloomberg, and a few others I can’t remember.

All of them very pretty, very slick, nice examples of programming.

I almost never open any of them.

Instead when I want to know what’s going on, I use a relatively plain RSS aggregator (currently River of News) or Twitter.

I think this dichotomy is one more example of why most traditional news organizations are slowly dying.

Each creates their own specific digital destination, replicating on a mobile device the same product traditionally delivered to consumers through their paper products and media channels.

Me? I’m only interested in finding the information and don’t care to make multiple stops in the process.

It’s a matter of distinguishing between content, which is all I really want, and the delivery channel, which is irrelevant.

Of course, I’m no media business expert, only one news consumer, and trying to project my experiences onto a larger audience is speculative at best.

However, I find it hard to see how replicating the traditional subscription model on digital devices, with consumers paying for access to a one-source digital destination, is going to be successful, especially with younger generations not raised on daily newspapers, monthly magazines, and the nightly news.