Seth Godin is regarded in the business world as an expert in marketing, and is also someone who writes a great blog on everything related to the topic.
His post today, Personal Branding in the Age of Google, is brief, to the point, and should be required reading for all our students (and probably more than a few educators).
Seth’s bottom line message: “Everything you do now ends up in your permanent record.”.
Stephen Downes
Actually, Google does forget. Try to find anything from newstrolls.com – a website I ran for 10 years (involved in a domain name dispute right now, I’ll get it back).