Despite carrying the titleÂ Everyone Hates Pearson, the profile of that company and it’s new CEO in Fortune almost makes you feel sorry for them.
The problem is, legions of parents, teachers, and others see the new Pearson in a very different light. Many of them, particularly in North America, where the company does some 60% of its sales, think of it as the Godzilla of education. In their view, Pearson is bent on controlling every element of the process, from teacher qualifications to curriculums to the tests used to evaluate students to the grading of the tests to, increasingly, owning and operating its own learning institutions.
Actually, the article is a good overview of Education Inc., and specifically the testing business. And the writer even includes a little bit ofÂ push-back on the assessment culture that has taken over most public schools, based on personal experience with her own child.
I cringe, feeling that I have failed as a parent if this is what she believes1. And yet she has a point. In New York City, that test helps determine which middle school you get into. In her classroom, the pressure was so great that the teacher referred to the tests by aliases: the “waka-waka” and the “whablah.” They were the elementary-school equivalent, it seemed, of Harry Potter’s nemesis Voldemort, more commonly referred to as “he who must not be named.”
In a remarkably short time, the worthy notion of holding students and teachers accountable seems to have morphed into a system centered on “teaching to the test.”
But that doesn’t last long: “This is not Pearson’s fault, of course.”
And she’s correct. We in the US did this to ourselves.
We electedÂ leaders at all levels who want to privatize public education – and view learning as a process that can be automated and enumerated. If Pearson didn’t exist, thereÂ would be plenty of other companiesÂ sucking up millions to provide the tools to make that happen. Which, of course, there are anyway, in addition to the “Godzilla of education”, taking their smaller share of the public pie.
Anyway, this is a long article but well worth the time, keeping in mind it comes from a business publication.