The Washington Post is trying to sell classified ads in which people can send their “words of welcome” to the new president.

The notices will printed in the Inauguration Day edition on January 20th and prices start at $10.

Of course, anyone with a web connection could post the same message for free on Craig’s List (or any number of discussion boards) and, potentially, be read by more people than will see the special section of the Post.

They also wouldn’t need to worry about the fact that “The Washington Post reserves the right to edit, revise or reject any notice”.

Am I missing something or is there really some greater value in putting this kind of message on paper?

I mean other than to add desperately needed cash to the bottom line of the Post Corporation.