Following up on the previous post about leadership, during the interview with Steve Jobs he discussed Apple’s approach to business.

And he made this observation about the difference between producing computing devices for consumers, in which Apple has been very successful over the past decade, and the business market.

What I love about the consumer market that I always hated about the enterprise market is that we come up with a product, we try to tell everybody about it, and every person decides for themselves.  They vote yes or no.  And if enough of them say yes, we get to come to work tomorrow.  That’s how it works.  It’s really simple.

As for the enterprise market, it’s not so simple.  The people who use the products don’t decide for themselves.  And the people who make those decisions sometimes are confused.

Confused indeed!

Here in the overly-large school district, we are regularly reminded that we are not really a school system.

We work for an “enterprise” (and that we are all “clients”).

And that last part of Jobs’ remarks may offer a clue as to why the use of instructional technology is not what it should be here in the overly-large enterprise.


Picture from Wikipedia and I’m only guessing that it’s legal to link to it and not get sued by Paramount. :-)