For most of it, the report implies that these perks are a key reason for the amazing success of the company.
However, it’s not until the end of the piece that the reporter finally arrives at the real reasons why so many smart people want to work at Google.
Google employees have goals that they are expected to reach, but they are given lots of freedom in getting there.
“Ironically, the hardest thing to copy at Google is not the free food or massages or parking, which anyone can do,” says Pfeffer. “The hardest thing to copy and for corporate leaders to get in their heads is that if you hire intelligent people you actually let them use their intelligence.”
“If you give them freedom, they will amaze you,” says Bock. “They’ll surprise you with what they come up with.”
It’s not just other companies; American education could learn a lot from Google.
That open, collaborative atmosphere at the core of Google’s corporate philosophy should be a fundamental part of teaching and learning in our schools.