The researchers at the Pew Internet and American Life Project have taken another of their regular looks at who is blogging and why.
According to the survey, 8% of internet users in the US are blog writers (that’s about 12 million people) while 39% of them are readers, a slight increase over fall 2005.
There are many more numbers running around the report but here are a few that drew my attention.
- 84% of bloggers describe their blog as either a “hobby” or just “something I do, but not something I spend a lot of time on.”
- 59% of bloggers spend just one or two hours per week tending their blog. One in ten bloggers spend ten or more hours per week on their blog.
For me it’s a hobby on which I definitely spend a lot of time. Many weeks, I’m in that ten or more hours group, if you count scanning sources that may turn into posts.
- 34% of bloggers consider their blog a form of journalism, and 65% of bloggers do not.
- 57% of bloggers include links to original sources either “sometimes” or “often.”
- 56% of bloggers spend extra time trying to verify facts they want to include in a post either “sometimes” or “often.”
It’s hard to know how to define “journalism” these days. However, linking to original sources and fact checking posts just seem like they should be standard requirements of writing for the web.
- 87% of bloggers allow comments on their blog.
- 41% of bloggers say they have a blogroll or friends list on their blog.
Every blog should allow comments and include a blogroll.
- Only 18% of bloggers offer an RSS feed of their blog’s content.
Most likely only 18% of bloggers KNOW that they offer an RSS feed.
The results of any survey should be taken with a healthy skepticism, this one included. But the Pew group has a pretty good record and these findings seems to be an interesting snapshot of who’s blogging and why.