The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online.
No, the job is to personally and passionately make us care enough to look up the facts for ourselves.
As always, Godin is talking about the process of marketing.
For me, however, that’s a near-perfect description of what school and teaching should be in this time when much of what we still do in the classroom is replicate Google.
Just a thought to start the week.