A few months ago, Time Magazine posted an excerpt from a book by two Google executives explaining “nine insightful rules for emailing… like a professional”. At the top of the list: Respond quickly.

Ok, I’m probably the wrong person to be commenting on someone else’s communication habits,1 especially business types, but has anyone else noticed that many people these days view email more like an instant messaging service than “mail”?

They take that whole “respond quickly” philosophy to heart and expect a reply literally within minutes of their original message. And sometimes send a “did you get my message?” message if the response isn’t what they consider rapid enough.

From several years back, I recall an email etiquette list suggesting a 24-hour turnaround on replies. So is that down to under an hour now?