While I was away at ISTE, Evernote, the online note taking service, announced the unthinkable: they reduced the functionality of their free service. Among other alterations to the free tier, users may now access their notes on only two devices, instead of on as many as they could carry previously.1
I learned about the changes to Evernote by overhearing a conversation in the Blogger’s Cafe at the conference. Several members of the group sitting behind me were not at all happy, complaining that Evernote was only trying to force them into one of the paid tiers. They vowed to move to something better (which probably meant something also free).
Ok, this kind of change is not fun. But it’s also a good example of what I’ve said before: you can’t depend on free.
It’s very possible the people on which I was eavesdropping will move to another notetaking application and be disappointed by it at some time in the future. The developers will also change the functionality. Or begin charging for some features, maybe the whole thing. Or the product will disappear entirely when they fail to make money on the venture.
I suppose I’m the one who really has the right to gripe about Evernote’s announcement since they also raised prices for those of us who actually pay for the service. But I’m not going to complain. And I certainly won’t be looking at alternatives. This is a tool I use every day and depend on to keep my information life straight. Why wouldn’t I pay a reasonable amount for that? 2
In the end, a large part of the blame for the grumbling I heard in the Cafe lies with many of the vendors exhibiting at ISTE themselves. Over many years they have addicted educators to free or absurdly cheap, as in the case of most mobile apps, software, without making it plain that free is not a sustainable business model.
On this matter of educators paying for good software, I agree with Gary Stager: pay now or pay later.3
Software does not grow on trees. It is created by artists, programmers, writers, designers, and engineers who need and deserve to feed their families, just like the humble teacher. The continuous devaluing of software, along with other media, profits no one in the short-term and giant corporations in the long-run. This phenomena not only harms the earning potential of creators, but ensures that educators will be deprived of high quality tools and materials. Sorry, but you get what you pay for.
I know what you’re thinking. We’re just poor teachers. Our budgets are slashed to the bone. We fundraise for crayons. Software is ephemeral. We should not have to pay for it like when we happily purchase “real” things; flash cards, interactive white boards, or that hall pass timer that reminds kids to poop faster.
I must have missed that poop faster app. Is it free?