The same addictive, demanding nature could easily be ascribed to Facebook, Twitter, YouTube, Hulu, email, RSS, IM, FourSquare, mobile apps, or any of the exploding numbers of other sources demanding our attention.
Except that we no longer need to go over there to be distracted.
We carry it with us.
The challenge, of course, is finding the valuable little bits in that massive flow of crap.
Thanks to Clairvoy for the link (and for constantly giving me hell :-).