If you want a glimpse of one potential future use for social media, listen to this episode of the Marketplace Tech podcast (5:10). The host and her guest discuss a plan in China that assigns a “social credit score”, based on a variety of factors including financial responsibility and “social responsibility”, to every one of their citizens.

However, the really depressing part of this story comes at the very end.

The Chinese government hopes to have a national social credit framework in place by 2020. The scheme has raised alarm bells among human rights activists, but Pak says, everyday citizens don’t seem overly concerned.

Everyday citizens not being overly concerned with a government plan to track them is exactly how people lose their rights. The same is true for companies that are track those same citizens.

And, despite all the high-profile stories about the crappy way Facebook and other companies mishandle user data, too many US citizens still don’t seem “overly concerned”.

At what point will that change?