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Tag: ranking

The Secret Sauce Behind College Rankings

NN Social Media Blog Post the 2021 Best Colleges Rankings 28 Sep 2020 2 825x510

In a recent segment of his Revisionist History podcast, Malcom Gladwell takes on the Lord of the Rankings. Also known as the US News & World Report annual list of the “best” colleges and universities in the United States.1

The ranking was first published in 1983 as a tool to raise their profile (and sell magazines) in the pre-internet era when they were a distant third to Time and Newsweek in the category of weekly news magazines.

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