Urgent Doesn’t Mean Important

In a recent post on his daily blog, Seth Godin deconstructs urgent vs. important, and makes a great point about our current news media.

In fact, breaking news of any kind is rarely important.

Important means: long-term, foundational, coherent, in the interest of many, strategic, efficient, positive…

If you take care of important things, the urgent things don’t show up as often. The opposite is never true.

Let’s start with this: The purpose of CNN’s BREAKING NEWS posture (caps intentional) isn’t to create a better-informed citizenry. It’s to make money.

If understanding current events is important, skip the manufactured urgency of cable TV.

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