As usual Seth Godin is addressing marketing and business people with his blog post today.

However, both his wonderful title, The arrogance of willful ignorance, and this section unfortunately apply to much of American society.

People have come before us, failed, learned, written it down. Scientists have figured out what works, and proven it. Economists have gained significant understanding about the long-term impacts of short-term decisions. And historians have seen it all before.

How dare we, then, decide to just wing it? To skip class. To make up history. To imagine that science is a matter of opinion, something optional, a diversion for the leisure classes…

Not only do many of our “leaders” make up their own facts, the “journalists” sitting with them don’t bother to investigate or challenge them.

Most of the news media is guilty of willful ignorance, and so are many of us.