The Post this morning recycled the story of how the RIAA is gradually trying to get the courts to declare the copying CDs illegal. For ANY purpose – including putting the tracks on your computer and iPod.
Unfortunately, the companies supporting the organization don’t understand why their shady legal tactics will do them no good in the long run.
As technologies evolve, old media companies tend not to be the source of the innovation that allows them to survive. Even so, new technologies don’t usually kill off old media: That’s the good news for the recording industry, as for the TV, movie, newspaper and magazine businesses. But for those old media to survive, they must adapt, finding new business models and new, compelling content to offer.
The RIAA’s legal crusade against its customers is a classic example of an old media company clinging to a business model that has collapsed. Four years of a failed strategy has only “created a whole market of people who specifically look to buy independent goods so as not to deal with the big record companies,” Beckerman says. “Every problem they’re trying to solve is worse now than when they started.”
In the end, the only thing the RIAA will succeed in doing is pissing off even more of the people formerly known as customers.