If you happen to be in Singapore next week, an electronics store has a deal for you. Bring in an iPod and walk out with crap. They will trade your iPod for a free Creative Zen Micro. Of course, there are some catches.
For one thing, the offer is only good to the first five suckers (er… customers). The next five will have the opportunity of buying a Zen for only $99; the next ten for $199; the next fifty pay $299; and the final fifty in this long line will fork over their iPod and $399. Of course, this episode of marketing genius will not last long, only continuing for three days. And on top of everything else the lucky few will get their choice of the stunning black, silver or dark blue models.
Why is it that the truly great opportunities never make it to the US?