The cover article in the June edition of Fast Company magazine profiles the head of a hot advertising agency that has been hired by the Big Monopoly of Redmond to dress up their image.
The bold font headline asks the question “Can This Dude Make Microsoft Cool?”.
Uhh… No.
Companies, people, organizations, ad men can’t buy cool, at least not the genuine article.
My boss once asked me if we could make something viral to promote the school district.
And I said yes, and we never spoke of it again.
Does that mean the $500 I paid that guy to make me cool was totally wasted? I was sure it had worked.
Tom: I saved my money and abandoned the idea of being cool long ago. :-)