Bringing Back a More Spirited Web

Web Trend Map

That image above, resembling a subway map, is an imaginative visualization of the World Wide Web in 2007.1 The company that created this graphic, the design firm Information Architects, stopped updating it in 2011.

In a recent blog post, they explain why there won’t be a 2018 edition: “The most important ingredient for a Web Trend Map is missing: The Web.”

The Web has lost its spirit. The Web is no longer a distributed Web. It is, ironically, a couple of big tubes that belong to a handful of companies. Mainly Google (search), Facebook (social) and Amazon (e-commerce). There is an impressive Chinese line and there are some local players in Russia, Japan, here and there. Overall it has become monotonous and dull.

How can we fix that, and bring back at least some of that spirit? The folks at iA suggest we need more bloggers, those who used to write online and those new to the concept.

If you are one of those old or young bloggers, please join in. Drop Facebook, drop Twitter and drop Medium for original thought. Own your traffic. You can use them to engage in discussion. But don’t get lost in there. Write daily. Publish as often as you have something to say. Link to other blogs.

Completely agree. I would especially love to see more teachers online, posting content to their own domains instead of to Facebook, Instagram, Twitter, and the other closed tubes. Creating communities of educators that own and control their message. Instead of producing material for greater advertising sales.


Thanks to Doug Belshaw for the link that triggered this rant. He includes lots of interesting links like that in his free weekly newsletter, Thought Shrapnel.

1. Click the image to see a larger, more readable version.

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