Although it seems like they’ve alway been around, Google is celebrating it’s 10th anniversary this month.
To celebrate, the people who write the Official Google Blog asked ten of the company’s top experts to speculate on the next ten years of the internet.
Specifically, “[h]ow will this phenomenal technology evolve, how will we adapt, and (more importantly) how will it adapt to us?”.
The first entry addresses how the web can bring people closer together.
The promise of the social web is about making it easy to share the small stuff — to make it effortless and rebuild that feeling of connectedness that comes from knowing the details. My wife recently sent out a public Picasa Web Album of baby photos to ten of her friends. Four of them wrote back saying “I didn’t know Joe got a new car?!” (her friends browsed through my other public photo albums). While she would never hesitate to share the big event (new baby), she never would have shared the small detail of me getting a new car. This kind of thing is repeated again and again. The small details are left out. A weekend with Grandma and Grandpa? Thinking about selling my house? Are these things all “worth” sharing? Maybe. Sometimes. For some people.
Fortunately, as the web becomes more social, I won’t have to spend as much energy thinking about what’s “interesting enough” to share with a certain group. The people who care about me and that I allow will increasingly be able to tune in to the parts of my life that interest them.
Of course all of this will require tools that are far more ubiquitous and easy to use. Or relatives and friends who are willing to become as connected as I am.