The Chaos of Facebook

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It’s probably an understatement to say that Facebook has been in the news a lot in the past three or four years, and not in a good way. In the US, we’ve seen a long parade of issues just regarding Facebook and it’s part in the 2016 elections.

But Facebook is a global company. We are not alone in the their executives putting profits before the welfare of their “members”.

For part of that international perspective regarding Facebook’s impact on elections and democracy, watch this talk from the recently completed TED Conference. It’s presented by a UK reporter who went back to her hometown in the southern part of Wales to learn how Facebook had impacted the 2016 Brexit vote.

And this entire referendum took place in darkness, because it took place on Facebook. And what happens on Facebook stays on Facebook, because only you see your news feed, and then it vanishes, so it’s impossible to research anything. So we have no idea who saw what ads or what impact they had, or what data was used to target these people. Or even who placed the ads, or how much money was spent, or even what nationality they were.

But Facebook does. Facebook has these answers, and it’s refused to give them to us. Our parliament has asked Mark Zuckerberg multiple times to come to Britain and to give us these answers. And every single time, he’s refused. And you have to wonder why. Because what I and other journalists have uncovered is that multiple crimes took place during the referendum. And they took place on Facebook.

She ends her talk with a passionate challenge to the “gods of Silicon Valley”, many of whom were likely in that TED audience.

Because what the Brexit vote demonstrates is that liberal democracy is broken. And you broke it. This is not democracy — spreading lies in darkness, paid for with illegal cash, from God knows where. It’s subversion, and you are accessories to it.

And what you don’t seem to understand is that this is bigger than you. And it’s bigger than any of us. And it is not about left or right or “Leave” or “Remain” or Trump or not. It’s about whether it’s actually possible to have a free and fair election ever again. Because as it stands, I don’t think it is.

I would argue that our own 2016 election also demonstrates that broken democracy.

If you can stand a deeper dive behind the more recent problems at Facebook, read the long but excellent cover story in the May issue of Wired.1 The reporter covers what they call “15 months of fresh hell” inside the company, based on interviews with “65 current and former employees”.

It’s ultimately a story about the biggest shifts ever to take place inside the world’s biggest social network. But it’s also about a company trapped by its own pathologies and, perversely, by the inexorable logic of its own recipe for success.

As I said, the story is long and is difficult to summarize in one post. But the TL;DR is that the leadership of Facebook either don’t think they’ve done anything wrong or they’re afraid to make substantial changes that will hurt growth and profits.

It’s excellent reporting and worth an hour of your time to read the whole thing.


The graphic is from the animated header of the Wired story. Seems an appropriate illustration given the chaos being sown by Facebook.

1. Wired Magazine offers some of the smartest reporting available on tech and its impact on society. It’s worth a few bucks to subscribe.

The Weekend Collection

A few good things to read, hear, and watch when time allows this week.

Read: Elizabeth II has been on the British throne for more than 60 years, but she obviously will not be Queen of the realm forever. So, how will the royal family, the government, and the BBC handle a transition to a new monarch? Each organization will play their part and have their own secret plans, and the story about them in The Guardian makes for an interesting read. (about 33 minutes)

Read: For those of us who regularly present to groups big and small (me: just small), any ideas to improve the experience is welcome. This post with ten tips (plus a TED video) is a few years old but it comes from the guy who literally wrote the book, Presentation Zen. (about 7 minutes)

Read: If you look at the most commonly used world maps, Greenland is represented as the same size as Africa, Alaska is larger than Texas, and Europe is right in the middle. Boston Public Schools has decided to replace that view, called the Mercator projection, with one that’s more accurate called Gall-Peters. If nothing else, watch the clip from The West Wing to understand why the change is necessary. (about 4 minutes)

Listen: Most of us here in the US are less than a month away from the date when we are required to file our taxes. But the process is more complicated for most people than it needs to be. Planet Money tells the story of one professor who has been working to make the standard return simpler for more than a decade, and why he has made little progress. (22:54)

Listen: If you’re a trivia nerd and Jeopardy! just doesn’t work for you anymore, give a listen to Tell Me Something I Don’t Know. A good place to start is with the episode titled Under the Hood, in which contestants and panelists Seth Godin, Faith Salie, and Nicholas Negroponte discuss things hidden from everyday view. (58:07)

Watch: You probably know that the internet is a network connecting millions of computers all over the world. But did you ever wonder HOW they are connected? Nat and Lo from Google are here to show you as they follow a project to lay a new cable between the US and South America. This would be a good one to show middle or high school students who think it’s all magic. (7:36)