Education Week offers a good overview of blogging by some principals and other school administrators, noting that their numbers are few but the ones who have tried it are finding “great value” in the process.
As you might expect, one of the big factors that have chased some out of the blogosphere are comments that are not exactly kind.
Still, comments can turn ugly, particularly because they can be made essentially anonymously. Mr. Stock briefly pulled the plug on his blog when comments were made that included personal attacks following the departure of a popular high school football coach.
Clayton Wilcox, the superintendent of the 148,000-student Pinellas County, Fla., school district, retired a blog he’d run for more than a year last spring after a number of episodes in which comments became mean-spirited.
We’ve been lobbying some of the administrators in our overly large school district to start blogging but so far everyone seems too shy to take the leap.
Maybe they’ll read this article and learn from the experience of the Western New York principal behind G-Town Talks. She used her blog as an opportunity to interact with her school’s community (students included) directly and honestly.
Administrators need to understand that a blog is just one more communications tool. One that can be a whole lot more effective than that monthly printed backpack letter.