The CEO of CBS wants to buy the “next YouTube”. And he’s hired a “35-year-old investment banker” to help him find it.

There’s something fundamentally wrong about this story.

Predicting what will be the “next” big idea on the web is next to impossible. The people who are designing them may think their creation is great but they certainly don’t know if anyone else will.

And I’m not sure an investment banker of any age advising a company solidly committed to old media is the best method.

Talking to some high school and college students might send them off in the right direction.

But so far in the short life of web 2.0, there doesn’t seem to be any accurate way to forecast where the net mobs will show up next, much less how to make a profit from them.

web 2.0, youtube, cbs