Certified Value

Delmar Coulter Seventh Grade Certificate 1928

Last month I stumbled across an interesting discussion thread in the ISTE forums, one that began with someone asking for a list of “websites that offer their own teacher certification”.1

After less than a week, participants had suggested more than two dozen edtech certification programs and offered some insight into the requirements for a few. Someone also posted the link to a website dedicated to listing all the edtech certifications available, the existence of which surprised me but probably shouldn’t have. Between the discussion and that site, I’m estimating that there must be something like 200 of these certifications, counting multiples from some companies.

However, missing from this discussion was anyone questioning why. Why should a teacher spend their time, effort, and possibly money to obtain one of these certifications? What is the value of being certified on a particular platform or resource?

I know many educators who have earned one or more. In fact, many of the educators who are presenting at the ISTE conference this week include multiple certifications in their bios2. But beyond simply adding a line to their CV, a large number of them are actually directly representing the company.

Which makes me wonder if the primary beneficiaries of these certification program might not be the companies themselves. After all, they are getting lots of free marketing from the educators who promote their products at conferences and on social media. Does the company gain more from these promotions than the teacher’s students?

Speaking of students, do they benefit when their teacher gets a certification in using a particular edtech product? Does the software or resources their teacher has selected really help their learning in some way? Does being “certified” in one specific product discourage the teacher from exploring possible better options?

Ok, I’m not trying to demean anyone who earns one (or more) of the many, many edtech certifications with this rant. These are only questions, and I probably have a few more. I only hope my colleagues are considering these issues before they use any edtech product in their instruction, much less work on being certified in that product.

One last thought: what happens if/when the product you’ve committed your time and energy to disappears? Once upon a time I earned the right from Adobe to call myself a GoLive Certified Trainer. What’s GoLive you ask? Exactly. :-)


The image, a different kind of certificate than I’ve been ranting about, was posted by Douglas Coulter on Flickr and is used under a Creative Commons license.

1. If you’re an ISTE member, you can check out the posts here. Not sure if you also have to be a member of the EdTech Coaches group.

2. One person I follow on Twitter lists ten of them in their profile.

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