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Tag: apple (Page 2 of 5)

Who Owns The Media You Just “Bought”?

My cable company regularly sends me offers to buy movies. Amazon does the same, and for television shows as well. iTunes tells me they have thousands of video programs I can purchase.

Except they’re all lying.

They either claim, as in the cable ads, that I’ll “own them forever”, or imply that’s the case. But what happens if (more likely, when) Verizon’s contract with the owner of your movie ends and it’s no longer available from that particular store. Or if your cable company merges with another and the new accountants decide that season pass you “bought” was priced too low. Or Amazon goes out of business (it will happen someday).

When it comes to music, there are a half dozen or more streaming services, places where you can listen to all the tracks in the known universe. Build collections, assemble albums, play them on any device. At least you can until you stop paying the monthly charge, after which your music collection disappears.

Then there are digital books from Amazon and Apple, and audiobooks from Audible (which is owned by Amazon). They download to your device and you can read them when you’re not online, so it looks like you own them, but not really. Those files come with digital rights management (DRM), code that prevents you from doing what people have always done with paper-based books: give to family or friends when you are done, or allowing others to borrow them from your library. Except, it’s not “your” library.

The bottom line to all this ranting is simply that everyone needs to realize that when you pay for media and are not allowed to control the file, you don’t own it; you’re renting. And that’s the plan of the big copyright owners. They want to get us used to this kind of media marketplace, since it’s only a few steps from there to all music, video, and books being pay-per-view.

Just something to think about as you go about your holiday shopping this year.

Doing What’s Right, Not Necessarily Profitable

From Tim Cook, CEO of Apple, in response to questions raised at a recent shareholder meeting about the company’s investment in sustainable energy and the it’s impact on profits.

“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.”1 He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.

He didn’t stop there, however, as he looked directly at the NCPPR representative and said, “If you want me to do things only for ROI reasons, you should get out of this stock.”

Argue all you want about the merits of their products, iPhone vs. Android, Mac vs. PC, this is an attitude and corporate policy we should see from more CEOs.

Happy Birthday, Mac

Ok, this is going to be a very geeky bit of nostalgia, so you may want to just move on to something more substantial right now.

Anyway, today is the 30th anniversary of the announcement of the Apple Macintosh computer2 and, having owned and used a variety of command-line computers prior to 19842, the graphical interface in this new machine grabbed my attention like nothing before it. Based on the message boards I frequented at the time (Facebook’s great grandfather), I wasn’t alone.

My first Mac was the 512K, the second edition, released in the fall of 1984. I sorta kinda bought it illegally. Apple was allowing a few colleges to offer Macs to faculty and students for large discounts through their bookstores and a colleague at my school arranged for his daughter to buy one for me. She was an English major, owned a top of the line IBM Selectric, and had no interest in computers of any kind.

Since then I’ve lost track of how many Macs I’ve owned and used, certainly more than two dozen different desktops and portable machines. The only representative of those earliest editions I still have is that SE/30 (on the left in that picture), which was my second purchase. It still works (booting from that massive 40mb hard drive) and is still an amazing piece of engineering.

There’s no need to go into any more details. Someone else can relate the rest of the history of the Macintosh (like this list of favorite models), I’m more interested in the future of personal, portable, connected devices, regardless of whether they are called computer or Mac.

However, for as far forward as I’m able to predict technology (which frankly, is not very far), I’m pretty sure I’ll be buying the best of that category from Apple.3

Happy birthday, Mac.

Design is More Than Good Looks

Steve Jobs on design:

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

When it comes to most products, it’s always been true that functionality is more important than appearance. But there are still plenty of people who believe the outward style of Apple’s devices is the primary reason why they have a loyal customer base, one that’s steadily growing.

If rumors are correct, at tomorrow’s keynote for their annual developer’s conference, Apple execs will present new models in the MacBook Pro line. Soon after, I’ll be replacing my nearly five year old MacBook Pro with one of them.

No computer is going to be perfect, and the Mac OS has it’s quirks. However, more than any other company I can think of, I’m very sure their engineers will have sweated the details on both hardware and software to assure that the device is far more than just good looks.

Now if they can just do something about updating Aperture. :-)

Work That Means Something

According to a post at Geek.com, Apple gives this welcome note to all new employees at the company.

There’s work and there’s your life’s work.

The kind of work that has your fingerprints all over it. The kind of work that you’d never compromise on. That you’d sacrifice a weekend for. You can do that kind of work at Apple. People don’t come here to play it safe. They come here to swim in the deep end.

They want their work to add up to something.

Something big. Something that couldn’t happen anywhere else.

Wouldn’t it be great if we could swap out “Apple” and insert the name of our school or district? And mean it?

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